Reaching a wider, pan-Indian audience demanded a modern and premium communication approach.
Key Challenges
Require a brand ambassador aligned with brand values and pan-India appeal.
Need a relatable narrative that felt warm and cross-cultural.
Jewellery-first storytelling without looking generic — in a highly competitive Jewellery market
A cinematic, emotionally anchored campaign featuring Preity G. Zinta for pan-Indian appeal — creating warm, character-led moments that translated seamlessly across regions.
Key Steps
Refined visuals and celebration-led narratives
Natural jewellery presentation in character-driven moments
Unified campaign identity adaptable across regions
Comprehensive campaign execution covering shoots, films, social, and PR.
Deliverables
2 shoot days per year under a 2-year contract
Complete artist coordination and negotiation
Print and digital photoshoots
4+ master ad films
Social content suite
Concept → script → styling → direction → post
Online and offline PR support
Strengthened brand recall and emotional connection
High festive engagement and unified creative identity
The campaign strengthened Swa’s pan-India presence, elevating recall, consistency, and emotional connection.
Final outcome
Improved perception across markets
High engagement during festive seasons
Cohesive creative identity across all touchpoints
Stronger retail visibility
Long-term content value
“For this brand ambassador campaign, Aahaa impressed us by bringing together one of the best technical teams from across India to deliver exceptional results for Swa. As a young brand, maintaining quality is essential. We’ve worked with several production houses, but only Aahaa truly understood who we are. Our collaboration continues, and we look forward to working even more together".
SWA Diamonds
Next projects.
(2016-25©)
